Cybermediateinment: digital strategy & creative studio
The architect of disconnection
The digital is not a channel.
It is a cultural environment.
And like every environment, it has its own ecology, its own syntax,
its own mythology — its own structure and syntax of reality.
Cybermediateinment was born from over ten years of work in the field —
and from three deep convictions:
that the brand is a cultural archetype,
that artificial intelligence is an infrastructure of power,
and that the feed is a territory for exploration, not passive consumption.
The Disconnection architect: The human behind Follow the Algorithm
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Between theory and practice
My background spans political science, semiotics and algorithmic narrative.
I never followed a linear path: I crossed different disciplines until I found the point where they converge —
that space where communication stops being technical and becomes culture.
I have written for publications, led transmedia projects,
built symbolic universes for brands that wanted to be perceived — not just seen.
I think of the brand as an archetype.
I read AI as an infrastructure of power.
I treat the feed as a territory to explore and decode.
Four fields of practice
I don’t work in isolated specialisations.
I work through connections — between disciplines, languages, intention and form.
Every project is a narrative universe.
Every format, a vector of symbols.
I don’t optimise for the feed. I optimise for meaning.
My research moves along a precise edge:
the line between what the market demands and what culture requires.
They are often two opposite directions. I choose the second.
Cybermediateinment is where that choice becomes daily practice —
a cybernetic lab in constant transformation,
where every project is an act of thought before it is an act of production.
I’m not asking you to follow me. I’m asking you to resist.
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